Marketing to Australia
Looking for Australian data? A-ZGovBIZ has compiled a comprehensive contact list of key decision makers in Australian health, Australian education and Australian government.
Marketing to Health | Marketing to Government | Marketing to Education | Lists of Lists
A-ZGovBIZ has various international clients looking to access the opportunities held within the Australian public sector. Countries which have taken advantage of our government, health and education data include the United Kingdom, New Zealand, the USA / America and Germany. While the campaign opportunities are endless, our comprehensive Australian public sector data has been used to generate leads for NGO's, school suppliers, health care professionals, technology companies, international government bodies and more.
Why invest in the Australian public sector?
On a global scale Australia presents an increasingly attractive economy for investment by companies abroad or international brands and networks.
Australia is one of the only developed ecconomies to escape the harshenss of the global financial crisis, with support from key developing industries. One of these areas is Australia's technology industry, with growing opportunities in online publishing, digital communications and information technology. The Australian Trade Commission continues to promote a stable and growing economy, with Australia’s real GDP growth expected to outperform every major advanced economy to 2017.
Are you looking for Australian school lists?
Education is a very competitive market in the Australian public sector. From tertiary education insitutions to local schools and independent schools, A-ZGovBIZ keeps a firm grasp on contacts within Australian education.
Are you looking for Australian health lists?
Australia's health industry continues to dominate the public sector with oppportunities across a diverse range of sectors. With an aging population and an annually large health budget, it is a sector which can create opportunities for suppliers large and small.
Are you looking for Australian government lists?
The Australian government sector includes opportunities across federal, state and local government. From supplying a town hall with information technology services to securing a top-dollar tender from the Australian federal government our data lists can assist. With no signs of the Australian economy slowing, it's an opportune time to invest in a public sector marketing campaign.
Health Mailing Lists | Education Mailing Lists | Government Mailing Lists
Get in touch with us to talk about your public sector marketing needs:
Marketing to Education
Looking for Australian education marketing lists? A-ZGovBIZ has a fully personalised and comprehensive contact list of key decision makers. Call us today 02 9516 4703.
Schools | Universities | TAFEs | IT Decision Makers | Lists of Lists
Whether you’re a small company just starting out or a large, established company, the education sector presents huge opportunities to grow your business. However the fierce competition for the education dollar means you need to stand out from your competitors.
When marketing to education the key factor to success is targeted marketing. If you don’t know who to target it becomes much more difficult to get your foot in the door. By using an education marketing list from A-ZGovBIZ, we put you in direct contact with the right people.
"It's great having the opportunity to have a targeted list of contacts for our target market."
Patty Barrett, Director
Uptown Communications
The lists at A-ZGovBIZ provide comprehensive contact information for all education sectors, including all contacts in Schools (Public, Private and Catholic), Universities, TAFEs and RTOs, and cover positions including Principals, IT managers, Librarians and more. This allows us to tailor the contacts you require and create a customised list to give your marketing campaign a real head start.
A-ZGovBIZ offers complete records which include first and last name, position, phone number, postal address, email and fax (Australian Schools only). This gives you the option of running a multi-channel campaign to really get your message heard.
Want to start a conversation?
At A-ZGovBIZ we believe the goal of a marketing campaign is to get people talking about your product, service or solution. The best way to do that is select our “multi-contact” option. By contacting more than one person from each organisation, it spreads your message across the campus so more people get to see it, talk about it and respond.
As the education sector is always in a continual cycle of change, it is vital that the contacts you are using are current. At A-ZGovBIZ we ensure that our data is fresh by reviewing and updating every contact at least once a year to maintain our 98% accuracy guarantee.
Throughout the marketing process is it also important that you do your own research to keep up to date with what’s happening. Make sure you are aware of the education buying cycles and have a look at our education marketing blog to get tips on how to maximise your success.
Access Comprehensive Education Marketing Information
Catholic Schools Mailing Lists | Private Schools Mailing Lists | Government Schools Mailing Lists | University Mailing Lists | TAFE Mailing Lists
Get in touch with us - to talk about your public sector marketing needs:
Marketing to Health
Looking for Australian health lists? A-ZGovBIZ has compiled a comprehensive contact list of key decision makers. Call us today 02 9516 4703.
Aged Care | Hospitals & Health Facilities | Health Sector Management | Lists of Lists
Marketing to the health industry is by no means an exact science. Suppliers are presented with a labyrinth of economic trends, government policy changes and institutional behaviours. However it is an industry that continues to dominate Australia’s public sector, with opportunities that should not be ignored. Unleashing these opportunities relies on good information and an analysis of the statistics and policies that are shaping the future of Australia’s health industry.
Momentum in the health industry can be broken into two separate forces: spending and employment. As noted by Crikey reporter Bernard Keane the latter has seen the Australian health industry labelled ‘the biggest single employer of Australians, with one in eight of us working in it’ and a predicted one in seven working in the industry within a decade. It’s a sector that is currently employing 1.4 million Australians. As shown by the Government’s Health Workforce 2025 these employment figures call for new health models moving forward; as the country searches for the doctors, nurses and health care practitioners of tomorrow.
The second leading aspect to the surging growth rates behind Australia’s health industry is spending. The Australian Institute of Health and Welfare shows Australia’s health spending has increased from 7.9% to 9.4% over the past decade, with a total $121.4 billion spent on health in 2009/10. These health fund injections can be broken into 43.6% contributed by the federal government, with the remainder made up of health insurance, individuals and a 26.3% injection by state and local government. As shown by the AIHW graph below, this spending is mostly injected into hospitals and medical services.
Source: Australian Institute of Health and Welfare
A niche area of this spending boom can also be found in the mental health industry. The Australian Institute of Health and Welfare has identified a boom in mental health spending over 2010/11. Overall spending has jumped by $450 million from the previous financial year to $6.9 billion. As reported by news.com.au, this half a billion dollar jump equates to $309 for every Australian.
What do these economic trends mean for suppliers? Whether you are a small to medium business selling administration basics or a larger contract-based supplier specialising in health-specific innovations, economic trends are a vital business planning tool. The rise in both employment numbers and government spending gives suppliers added incentive to reach out to the industry, while a boom in mental health indicates more targeted possibilities.
Although economic growth patterns provide incentives, they do not provide a complete marketing strategy. As identified by the Harvard Business Review innovative marketing to health campaigns must focus on ‘value, information, and customer support.’ This includes targeting the full care cycle of patients and demonstrating long-term value for the health institution.
Another tool to use when marketing to health is an awareness of hot-spot government policies. Two areas to watch in 2013 are the role of the much-debated NBN for rural health and the National Disability Insurance Scheme.
Renamed from the National Disability Insurance Scheme to DisabilityCare, the planned $14 billion scheme has been identified as an area of national importance by the Government and the Coalition. The scheme will be funded by an increase from 1.5 per cent to 2 per cent in the Medicare levy, and is promising to offer social benefits as well as a boost to the economy.
Meanwhile, there’s been confirmation the National Broadband Network is vital for industry growth rates in rural health. It was an issue highlighted of upmost importance at the 12th National Rural Health Conference held in Adelaide last April, where the importance of information technology in the health industry was highlighted.
Policy changes are an essential tool for suppliers looking to access the health industry. Most importantly they highlight the opening of possible future markets, such as selling disability-targeted products or technology targeted to rural health institutions.
When marketing to the health industry economic trends, industry language and public policy all become vital tools. A-ZGovBIZ will continue to monitor trends across the industry assisting all suppliers looking to access this booming market.
If you would like to initiate your next marketing to health campaign, call A-ZGovBIZ on 02 9516 4703 for comprehensive public sector data.
Up-to-Date and Reliable Contacts for Marketing to Health
Enhance your next marketing campaign by directly contacting key health decision-makers.
Reaching the right health decision-maker can present a challenge – that’s why you need access to comprehensive health marketing lists. Call 02 9516 4703 for more information.
Are you looking for the most effective way to reach the health industry? The health sector is an exciting and opportune space, featuring $87.3 billion dollars of investment annually and a consistent 7.6% growth rate. Launch your next health marketing campaign with the help of A-ZGovBIZ's health mailing lists.
Our key decision makers include members of public and private hospitals, local area health services, aged care, clinics, government health departments, allied health agencies, health research, home and community healthcare, indigenous health, schools within hospitals, health education and more.
With over 7,000 contacts, marketing to health is made easy with the help of A-ZGovBIZ. Whether you are a large technology company, a medium-sized health equipment supplier or a specialised entrepreneur, our health marketing lists can set your marketing campaign apart from the rest.
Learn more about marketing to health on the A-ZGovBIZ blog Business2Government:
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Marketing to health – secrets revealed
"Finding the correct contacts in healthcare can be difficult and time consuming. Health service managers, business managers and administrators plan, direct, coordinate and supervise the delivery of healthcare and social services. "
5 Reasons Why Health is the Place to be in 2013
"It’s been long recognised that health is an opportune space within the Australian market place for a variety of industries. However the extent of the diversity within the health industry is something that is often overlooked by the private sector. "
Tips on How to Get into Healthcare
"Health is one of the few segments of our database in which female managers are predominant. Take this into account when planning your marketing programs"
Health Mailing Lists | Government Buying Cycles | Technology Mailing Lists
Get in touch with us to talk about your public sector marketing needs:
Could you be selling to government?
Monkey bars. Helicopter technicians. Microscopes. Live fish. Financial audits. Digital cameras. Orthopedic sandals.
*
What do all these bizarre items have in common with each other?
The answer? Somebody in government needs to buy them.
The simple fact is that there is virtually nothing that the government does not buy. When you really stop to consider the vast scope of activities carried out across the different levels of government - schooling, primary industries, city works, forestry, national defence, childcare, macroeconomics, health, law enforcement and many more - it is not difficult to see how critical a market the public sector can be.
Consider every product or service that could possibly be used by a local, federal or state government organisation, healthcare service or educational facility. Every window-faced envelope, every truck tyre, every modem, was purchased by the government from a company like yours. It is almost inevitable that if you sell it, there is someone in government who will buy it.
Why aren't I in on this?
Government buyers sometimes have limited ability to reach out into the marketplace. More often than that, they don't have the motivation to reach too far - your competitors may already be in front of them, the easy choice. Tenders and requests for quotation have a tendancy to fall into the grooves of the same old suppliers they've dealt with before, who have intimate knowledge of the processes and intimate familiarity with government buyers.
It doesn't have to be that way, though. Government procurement practices are all about getting the best deal. If you believe you can compete with your competitors, then you are crazy not to jump in the ring.
Where do I start?
Obtaining a qualified, in-depth list of government buyers directly relevant to your industry is an excellent way to start laying your path into the public sector. Whether you're looking for data for bulk mailouts, fax broadcasts, email campaigns or old-fashioned one-on-one telephone sales or lead generation, A-ZGovBIZ is your key to the golden gate of government. Don't forget, either, our extensive lists cover all sectors which are funded by government money and which purchase on government contract - public and private schools, universities, TAFEs, public and private hospitals, area health services, local and municipal councils and more.
Our highly knowledgeable team can advise you on exactly what public sector sub-markets have a demand for your products or services. We specialise in finding nooks and crannies in the labyrinth of government into which you can market yourself. With a highly 
accurate list of up to 55,000 government buyers and decision-makers in front of you, you will be able to access government agencies to a depth your competitors can only dream of.
The next step is to start planning exactly what elements to include in your campaign. How will you reach your buyers? What kind of data do you require? Our lists can be used for mailing campaigns, telemarketing, fax broadcasts, email marketing and more. Our specialists can also help advise you in developing a coordinated marketing program involving one or more of these media, tailored to your products and needs and fine-tuned to maximise return on your investment.
Whether you eventually settle on email, mailing or fax data, we can also offer extensive services to coordinate your direct marketing. We can coordinate your program from start to finish, and offer impressive savings when you combine your data purchase with our marketing services. We will take care of designing promo material, putting together e-newsletters, printing, sorting, coordinating the logistics delivery and receiving and analysing deadmail.
We have the contacts you need. We back that up with the know-how, the experience and the skills to get you into government markets.
Get in touch with us now
Feel free to call us on 02 9516 4703 or
*Items sourced from official federal and state tenders lists, 2010.
Language of Government
Looking to market or sell to the public sector? Click here.
If you’re not familiar with database lingo or public sector slang it can often seem impossible for businesses to effectively communicate with the public sector. To help you gain a better understanding of the public sector we have put together a list of common abbreviations and useful key terms.
General Government Terms
MoG- Machinery of Government refers to the restructuring and reorganisation and reshuffling of government departments and organisations. This includes changing the names of government departments as well as significant changes to the company hierarchy and organisational structure.
EOI- Expression of Interest. This is often the first step the government will take when considering purchasing a product or service. This gives suppliers an opportunity to provide general information about their product or service before the official tender process starts and gives the public sector organisations a feel for what is out there.
RFT- Request for Tender. This is a formal invitation for suppliers to provide proposals outlining how they can fulfil the request of the tender. These are most often used for products that need to be customised or purchases that come at significant costs.
RFQ- Request for Quotation. As opposed to RFTs which are normally for expensive and customised products or services, RFQ are normally used for run-of-the-mill products that do not involve huge expenditure and do not need to be customised. This allows the procurement managers to find the product or service that offers the best value for money.
Whole-of-Government- This refers to operations and initiatives that span across the whole government rather than being isolated to specific departments. This is where the whole government works together to achieve a shared goal.
Shared Services- This refers to certain corporate roles being shared amongst departments. Services like IT and Human Resources might work across a number of government departments to save on costs.
B2G- Business to Government. This refers to direct marketing to government organisations and agencies by businesses.
Common agency abbreviations
ADFA- The Australian Defence Force Academy is located in Duntroon, Canberra and has a partnership with the University Of New South Wales (UNSW). ADFA provides military training to students while they complete an undergraduate degree.
ASIO- Australian Security Intelligence Organisation is responsible for ensuring Australia’s national security.
ASQA- The Australian Skills Quality Authority is responsible for overseeing and quality control of Registered Training Organisations (RTOs) across Australia.
ATO- Australian Taxation Office is responsible for collecting revenue on behalf of the federal government.
CASG- The Capability Acquisition and Sustainment Group is part of the Department of Defence that looks after military equipment and supplies.
CRICOS- The Commonwealth Register of Institutions and Courses for Overseas Students is a register that grants permission for training organisations to offer courses to international students.
CSIRO- Commonwealth Scientific and Industrial Research Organisation is the national agency that carries out scientific research.
DFAT- The Department of Foreign Affairs and Trade is responsible for ensuring Australia’s position in the global economy and looking after Australia’s foreign policy.
DIBP- Department of Immigration and Border Protection works to protect Australia’s boarder and monitor immigration.
DSTO- The Defence Science and Technology Organisation works within the Department of Defence to deliver technology solutions for national security operations.
PM&C- The Department of the Prime Minister and Cabinet is a major federal government department.